Sanofi and Roche collaborate to manage patient’s with diabetes

Source: Kuwait Times

KUWAIT: To enable health care providers and patients to effectively manage diabetes, Sanofi, in partnership with Roche Diabetes Care, are introducing ‘My Star’ Starter Kits in Kuwait and the region. The aim is to channel knowledge, health beliefs, as well as influence adherence to medication and lifestyle measures that can aid diabetic patients cope well in the long run.

The ‘Starter Kit’ offers easy to-use resources, information and tools that can improve a patient’s understanding of their condition. The objective is to support patients through their journey with diabetes by providing them with useful information on day to day concerns, facilitate regular monitoring of blood sugar levels, and improve awareness on the benefits of effective diabetes management. The kit consists of various components including a diabetes general education booklet, a sugar log book and a blood glucose machine to measure their blood sugar levels.

“At Sanofi, we believe in constantly furthering our commitment to improve patient lives and contributing to the growth of healthy societies. With the launch of ‘My Star Starter Kits’, our aim is to empower healthcare professionals and their patients to use innovative approaches that are scientifically proven, and can help in effective control of diabetes in Kuwait and the region,” said Jean-Paul Scheuer, Country Chair and General Manager for Sanofi Gulf.

The starter kits will be distributed to physicians treating patients across Kuwait, UAE, Oman and Bahrain. In turn, the treating physician will share the starter kits with suitable patients, introduce them to the items included in their kits, and explain how these can be used to improve their well-being and diabetes control. In Kuwait, the ‘Starter Kits’ will be available for patients in private as well as government hospitals. The initiative is being rolled out in three phases across GCC countries this year, reaching over 15000 patients.

“At Roche Diabetes Care, we strive to help people with diabetes worry less about their daily diabetes management routines and experience true relief. For people with diabetes, simplifying the management of their condition can be an essential part of championing their own health and wellness. We are happy to be a part of an integrated effort through the launch of the ‘My Star Starter Kits’. We hope that many members of the community will benefit from the initiative and allow them to learn more about diabetes, while helping them live healthier by staying in range,” said Fadi Gedeon, General Manager of Roche Diabetes Care Middle East.

The increased prevalence of diabetes in Middle Eastern countries is a major health concern. Lifestyle interventions and adherence to medications are central to disease prevention and management. The efforts are being driven in alignment with the GCC strategy to reduce the incidence and effectively manage non-communicable diseases like diabetes in the region.